Standard Dashboards
The Dashboards section provides a tab per category :
- Audience — Dashboards with widgets containing activity info of contacts in a specific audience.
- Audience Overview — Compare info about active contacts and opted out contacts in an Audience List.
- Single Customer View — Dashboard showing omni-channel details of a specific contact in a selected Audience List. This includes general information on the contact, opt-in/opt-out details, preferences, historical interactions, etc.
- Comparison — Activity dashboards with dynamic reporting widgets to compare performance by journey, periods or domains.
- Comparison of 2 Periods — Compare multi-channel journey performance by periods for the same or different journeys.
- Comparison of Multiple Journeys — Compare multi-channel performance of different journeys.
- Domains Overview — Compare the performance of domains used for sending communications.
- Channel Performance — Activity dashboards with dynamic reporting widgets about multi-channel performance.
- Email Metrics — Dashboard showing email metrics of a selected target audience.
- Real vs Non-human Activity Last 6 Months — Multi-channel metrics to see how real (human) activity is performing versus non-human (bot) activity.
- Summary for All Journeys — Multi-channel performance metrics for all journeys over time, per executed day of week and per domain.
- Summary for Selected Journeys — Multi-channel performance metrics for selected journeys over time, per executed day of week and per domain
- Summary of Revenue Conversions — Overview of generated revenue, conversions and purchases for one or all journeys and domains, for the selected channel and date range.
Note 1: Revenue, purchase, article and conversion info is based on shop tracking results. Only if Selligent by Zeta receives the shop tracker info, those results can be shown in the dashboard widgets.
If there's no quantity or price (for example: revenue amounts are tracked, but article counts are not), it will be counted as a purchase but the quantity and price associated will have no tracked data (and thus '0' values).
Note 2: Also, if Selligent by Zeta receives revenue information that is not related to a journey or a click, it won't be shown in the dashboard widgets, as all dashboard info relates to journeys and clicks. This means that even if the list/user id is filled, we're not taking these into account for the communication stats dataset as we can't link it to a communication.
Custom Dashboards
You can publish your own custom dashboards from within Selligent Data Studio. When you do so, an additional Custom category tab becomes available, containing the published dashboards.
Note: Custom dashboards are only available in SelligentBusiness units that they have been shared to.
