The Comparison of 2 Periods tab provides a dashboard to compare performance metrics by periods.
- An AI-generated summary of this dashboard is displayed at the top.
The dashboard is divided into two columns, to compare performance over two periods.
By default nothing is selected.
Per column, the following is shown :
- Last execution date period picker — A range can be selected, to filter the performance info to be shown over a specific period. One of the following presets can be chosen : today, this month, last 7 days, last 30 days, last 60 days, last 90 days, or a custom range can be defined through date selectors.
- Last send date period picker — A range can be selected, to filter the performance info to be shown over a specific period. One of the following presets can be chosen : today, this month, last 7 days, last 30 days, last 60 days, last 90 days, or a custom range can be defined through date selectors.
- Select All, Real or Non-human activity — Drop-down via which you can select to filter on all activity (real & non-human combined), real activity (human), or non-human activity (bots).
- By default, reporting is shown on all activity.
- When a filter is set, you can click the x icon to reset the filter, and show all activity again.
- Journey selector — Select journeys that you want to visualize.
- The list shows the most recently executed journeys for the selected period.
- You can select as many journeys as you want.
- You can also search for a specific journey name by entering text in the search field on top to reduce the list of journeys.
- By default, no journeys are selected and thus no reporting data is available on the screen.
- When you make a selection, all reporting widgets are dynamically updated.
- When multiple journeys are selected, widgets will show aggregated data for all selected journeys.
Note 1: Selected journeys remain selected after being filtered out of the list after a search.
Note 2: Journeys having the same name appear only once in the list, but selecting the name will select all journeys having that name.
Note 3: Renaming a journey from the Selligent by Zeta user interface does not rename it in the dashboards.
- Select Labels — Filter the metrics on one or more labels that are applied to used assets and journeys in the Business unit.
- Sent — Number of communications sent in total for all selected journeys.
- Delivery % — Percentage of messages that have been delivered successfully for all selected journeys over the selected period.
- Unsubscribes — Number of unsubscribe links that have been clicked for all selected journeys over the selected period.
- Tracked Opens — Number of communications that have been opened for all selected journeys over the selected period.
For emails, the opens will only be counted if the user downloaded the image. - Unique Opens — Number of communications for which the user has interacted (via an open and/or a click) at least once over the selected period.
- Open % — Percentage of communications that have been viewed or clicked for all selected journeys over the selected period.
- Tracked Clicks — Number of clicks performed by users on communications for all selected journeys over the selected period.
- Unique Clicks — Number of communications that have been clicked at least once for all selected journeys over the selected period.
- Click % — Percentage of delivered communications that have been clicked for all selected journeys over the selected period.
- CTO % — Percentage of opened communications that have been clicked for all selected journeys over the selected period.
- Chart — Visual chart with a representation of the sent count, delivery %, open %, click % and CTO % of the communications per week of send for all selected journeys over the selected period.
