Selligent: Data-driven marketing journeys made simple

Selligent is a marketing automation platform that helps marketers create, personalize, and deliver cross-channel campaigns across email, web, and mobile channels. It supports audience targeting, dynamic content, journey automation, data management, and campaign testing from one central platform. Selligent is designed for marketing teams that need to deliver relevant customer experiences without relying on deep technical expertise for every campaign activity.

Selligent helps marketers build personalized, data-driven campaigns by combining content creation, audience selection, automation, and reporting capabilities in one platform. These capabilities can help teams improve campaign relevance, support customer engagement, and manage marketing activity across multiple channels.

Selligent is available in five languages: English, French, German, Spanish, and Dutch, making it accessible to global teams and regional marketers alike.

 

Key capabilities

Message creation

Selligent’s drag-and-drop message designer helps you build responsive content for email, SMS, multimedia messaging service (MMS), rich communication services (RCS), mobile, and web channels. You can use pre-built layout components, personalize messages using contact data, recent interactions, or catalog data, and manage multilingual versions without writing code.

Templates can be locked down to protect brand consistency. Content blocks and media can be reused across campaigns from the central Library. Advanced users can also work directly in the HTML editor to fine-tune designs or convert existing code for use in the application.

You can import designs built by a marketing agency or created in a different tool into Selligent.

Test your messages before sending them by using message validation, previewing messages on different devices, and sending test emails to test users.

Dynamic personalization and live content

With personalization tools, you can insert custom fields, such as first name or recent purchase, directly into your messages. You can also use dynamic content rules to show or hide specific blocks based on profile data, behaviors, or choices.

Real-time content lets you adjust what each contact sees when they open the message. This capability can help make communications more relevant and timely.

Automated journeys at every stage

Selligent offers multiple journey types, from single and recurring batch sends to triggered transactional flows and multi-step experiences. You can use journey types to support scenarios such as welcoming new contacts, recovering abandoned carts, or testing campaign variants with A/B Test or Subject Line A/B journeys.

You build journeys using a visual drag-and-drop interface to define entry points, conditions, delays, and actions. These journey elements help automate communications across the customer lifecycle.

If you need basic journeys, such as a Single Batch or Recurring Batch journey, wizards guide you through the creation process.

Selligent also supports inbound event triggers, which allow you to respond to contact actions such as incoming SMS messages.

Smart audience targeting

Selligent’s audience and data lists help you define campaign audiences. You can combine multiple list types, including contact lists, device data, and custom events, to refine your targeting strategy. Segment contacts using dynamic filters, static filters, or both, and reuse these filters across campaigns for consistency and scale.

Intelligent data management

Campaigns rely on clean, actionable data. Selligent lets you import, export, and manipulate data using automated tasks and stored procedures. You can integrate external systems, such as CRMs or e-commerce platforms, and sync data for use in filtering, personalizing, or triggering messages.

For custom use cases, Selligent also allows you to define your own components and journey elements, giving you the freedom to connect to web services, use custom channels like print, or run bespoke logic within journeys.

Cadence and channel control

Use Selligent’s cadence management tools to help regulate how often contacts receive messages across channels. Cadence management can help reduce over-messaging and support campaign effectiveness.

 

Add-on components

Selligent also offers additional modules that extend its capabilities:

  • Data Studio provides advanced reporting and visualization tools. Marketers can explore data trends, build dashboards, and share insights across teams to support campaign decisions.

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  • Site enables personalized on-site experiences and real-time interactions. With support for both Campaign and Selligent environments, Site helps deliver consistent, relevant messaging directly on your web properties.

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Why Selligent matters

  • Unified platform for multichannel marketing across email, SMS, MMS, RCS, mobile, and web.
  • Personalization at scale using real-time data and dynamic content.
  • Automation that supports different customer’s lifecycle stage.
  • Data flexibility, with integration and customization options.
  • Marketer-focused tools that reduce dependency on developer support for common campaign activities.
  • Selligent helps you deliver meaningful messages that drive results: turning data into action, and contacts into customers.