Goodbye App Template

Overview

The Goodbye App Moment aims to send real-time communications when a customer uninstalls your app, at the moment of the uninstall or at a given time after the uninstall. These app users will receive a personalized goodbye message, making the customer feel missed and valued. The way in which you see goodbye to your customer is important and could re-engage the customer with your brand.

To track when an uninstall of the app is happening, the uninstall app event needs to be tracked. The uninstall app signal is then sent to the Moments application. These signals are then captured by the Goodbye App Moment.

 

Configure the goodbye App Moment

To configure a Goodbye App Moment, the following properties need to be set.

Settings

Check out the topic on creating a Moment for details on these generic settings.

Moments preferences

The Real time option allows you to send a real time message, at the moment the app is being uninstalled. Toggle this option on if the message needs to be sent instantly. Leave the option off, if you want to send the message at a later time.

Fixed time period sets the time delay, in days or hours, after the app uninstall when a message needs to be sent. Default is 1 hour. This option is only available when Real time has been toggled off.

Define the source of the signal (optional)

Note: The App source field is only displayed when at least one additional source, besides Moments and Signals, is configured for the environment. For example if you have a Loyalty integration, those events can also be used as a source for Interactive Moments to listen to.

The App source field let's you select additional sources for the Moment to listen to, such as Loyalty or Integrations.

Filter the signals triggering the Moments (optional)

Conditions let you define a filter on the incoming signals for this specific Moment using any attribute of the selected event.

When no condition is defined, all signals are captured.

Details on how to define a filter are available in the article Expression builder.

Note: The list of events that can be used for filtering corresponds to all the events that are available for this specific Moment and that are listed in the info box at the top: