Browse Abandon Template
The Abandoned Browse use case allows you to target website visitors when they stop browsing the website. These visitors will receive a communication encouraging to complete their action by giving them incentives such as extra points, reductions, free delivery, etc. When visitors are browsing, additional information can be sent over about the categories and items they are browsing. This information can then be used in your communications with the customer and for segmentation.
To track what a visitor is doing on your website and detect an abandoned browse, the following events are tracked on your website and sent as a signal to the Moments application. These signals are picked up by the Browse Abandon Moment:
When configuring a Browse Abandon Moment, the following template specific properties need to be set (Check out the topic on creating a Moment for more details.):
Duration — Set the time delay after which the browsing is considered as abandoned and the Moment is triggered, for example after 2 days of inactivity on the browsing.
Re-trigger delay — If you want to trigger the Browse Abandon moment multiple times for the same customer, you can use this option to set the delay before the moment can be triggered again. You can choose from the following values:
- After 1 hour
- After 24 hours
- After 3 days
- After 7 days
- After 14 days
- After 30 days
The default is set to 30 days. If you want to trigger the Moment only once, select No re-entry.
Example: The Duration is set to 1 hour and the Re-trigger delay to 24 hours. This means a Browse Abandon Moment is triggered when a customer stops browsing the website for at least 1 hour.
After this Moment is triggered, a 24-hour re-trigger delay starts. During this period, no new Browse Abandon Moments will be triggered for the same customer—even if they resume browsing and abandon the site again.
Once the 24-hour delay has passed, a new Browse Abandon Moment can be triggered again, provided the customer stops browsing for at least 1 hour.
Number of products — The number of products last browsed that will be available in the Moment. This information can then be used for personalization and segmentation when taking action upon this Moment.
Only unique products — When selected, this will only return unique products. The option is by default disabled.
Number of Categories — The number of categories last browsed that will be available in the Moment. This information can then be used for personalization and segmentation.
Only unique categories — When selected, this will only return unique categories. The option is by default disabled
Example:
First create the Abandoned Browse Moment and fill out the name, description and select the Audience Configuration to apply to this Moment.
Next, in the properties, set the time delay after which the browsing is considered as abandoned and the Moment is triggered, for example after 1 hour of inactivity on the browsing.
In addition, you can set the number of last browsed products and categories that needs to be sent together with the signal. A minimum of 1 and maximum of 5 can be set.
Use the toggles to remove duplicate browsed categories and products to ensure only unique categories or products are sent.
This information can then be used to personalize the communication that is triggered by the Moment.
