Version August 12, 2026 - 26.8.0

EMEA - August 12, 2026

AMER - August 18, 2026

JAPAN - August 19, 2026

APAC - August 19, 2026

Create More Actionable RCS Experiences

Available to all customers

Background

RCS Suggested Actions make messages more interactive by giving customers quick ways to respond or take action. This release adds even more ways to engage.

Solution

New Suggested Actions feature used in clickable buttons on Rich Cards, now provides the following new options:

• Add to calendar:

  A new Add to Calendar action has been introduced for RCS messages. This enhancement allows marketers to include calendar events in RCS messages, making it easier for recipients to save important events such as appointments, webinars, promotions, or other scheduled activities to their preferred calendar application.

• Click to call:

  Marketers can now add a Click to Call suggested action to RCS messages. This enhancement makes it easier for recipients to contact your business directly from an RCS message, helping improve engagement for time-sensitive or high-intent campaigns.

What it looks like in Cheetah Digital by Zeta

• Add to calendar

  • When creating your RCS content, under Action type select Add to Calendar.

  • Fill out the following event details, where applicable:

  • Event title with maximum of 100 characters
  • Start date/time
  • End date/time
  • Time Zone
  • Location URL

  When a recipient selects the Add to Calendar button in your RCS message, a new calendar event is automatically populated in their device's native calendar application. The recipient can then review the event details and choose to save it.

• Click to call

  • When creating your RCS content, under Action type select Click to Call.

  • Enter a phone number that is used to pre-populate the recipient's native phone dialer.

  When a recipient selects the Click to Call action, their device opens the native phone dialer with the configured phone number pre-filled. The recipient must still initiate the call.

Sample message using both Add to Calendar and Click to Call buttons.

For more information on RCS and the use cases, refer RCS User Guide.

Latest Advancements in Bot Detection

Available to all customers

Background

Cheetah Digital continuously identifies and mitigates bot clicks to help ensure your campaign reporting reflects meaningful customer engagement rather than non-human activity. As bot technologies evolve, new forms of automated activity can surface over time. While we cannot guarantee that all Botclicks will be eliminated, each update is designed to significantly reduce their occurrence and improve overall detection.

Solution

With this release, we have identified an additional bot type and its clicks will no longer be counted as human click activity.

What it means for you

Following this release, you may see an increase in reported bot clicks and decrease in reported human clicks as click activity is more accurately classified. This provides a clearer view of genuine customer engagement and campaign performance.

Spot Campaign Performance Trends Faster with Real Time Analytics

Available to all customers

Background

Real Time Analytics dashboards now make it easier to quickly identify campaign performance trends at a glance.

Solution

The Detailed Campaign Performance report in the Engagement tab of the Real Time Analytics dashboard now highlights the top and bottom 10% of performance data. This enhancement helps you quickly identify outliers in your campaign performance, making it easier to focus on areas that require attention or replicate successful results.

What it looks like in Cheetah Digital by Zeta

The Detailed Campaign Performance report now uses color highlighting to identify the highest and lowest performing values.

• Automatic highlighting of the top and bottom 10% of report data.

• Green highlights values that are considered positive, while red highlights values that are considered negative.

• Depending on the metric, the highlighted values may represent either the top or bottom 10%. For example, higher values may be desirable for one metric, while lower values may be preferable for another.

• Hover over a highlighted value to view additional details and better understand the reported data.

This enhancement helps you identify performance trends more quickly and prioritize campaign optimization efforts.

See Cheetah Digital Upcoming Release Schedule for the platform release.

See System Maintenance for details on the next system maintenance window.

The status page provides you with regular updates regarding the status of the Cheetah Digital by Zeta platform in the event of a major system incident in your region. In this article we’ll explain the information you will see and how to subscribe to the Cheetah Digital by Zeta notification system to receive regular updates on the platform status, which we highly recommend to all users.

See Platform status page for current Cheetah Digital platform status.

See Platform Status documentation for instructions on signing up for notifications.