Use Case 2: Create a rich RCS Campaign with media and URL Redirects

This use case demonstrates how to create a rich card with media and multiple options, each directing users to a URL.

In this example, the campaign is created for a clothing retailer with a single card containing images, and multiple options to exit the users to the sales web page.

Before you begin

Regardless of message type, make sure:

  • RCS is enabled for your account
  • An RCS-enabled Sender Profile is configured

Refer to RCS Message Types and Best Practices for each RCS component.

Create a Rich RCS Campaign with media and URL Redirects

The campaign creation process is the same as described in Use Case 1, with Step 3 outlining how to create the RCS message. In this section, we will focus specifically on the RCS content creation step, detailing how to build a Rich RCS message.

You can also watch this video:

Step 1: Open your campaign

  1. Go to your campaign and open the Content tab.

  2. In the content type options, select Rich RCS.

Step 2: Create your rich message

In the Message section, click Create Rich Message. A message creation window opens. As you build your content, a live preview appears on the right side.

Step 3: Build your rich card

For your card, enter the following:

  • Title: Need a mid-winter pick me up?

    • Specifications

    Specification Details

    Maximum length

    200 characters
    Other characters Emojis and some special characters are allowed and may count as multiple characters

    Best practices

    • Keep titles short and action-oriented.
    • Clearly explain the purpose of the message

  • Description: Storewide Flash sale - 20-50% off

    Specifications

    Specification Details

    Maximum length

    2000 characters
    Other characters Emojis and some special characters are allowed and may count as multiple characters

    Best practices

    • Use short paragraphs or concise sentences
    • Focus on value and clarity
    • Avoid repeating the title text

Step 4: Add media to your rich card

You can include media to your card, in JPEG, JPG, PNG, GIF or MP4 formats. You can either attach the media that has already been hosted in Cheetah Digital or upload new media to use.

  1. In the Media section, click Upload New Media. A pop-up window appears to enable you to upload media.

  2. Click Choose File.

  3. In the displayed file browser window, select the media you want to upload.

  4. Expand the Browse Hosted Items Files, in the left panel and select the folder you want save the media to.

  5. Click Upload. A success message is displayed after your media is uploaded to Cheetah Digital. The media is attached to your card.

    If your media is already in the Cheetah Digital's hosted items, you can use Search Media button to select the media to use in the card.

    Specifications

    Specification Details

    Supported formats

    JPG, JPEG, PNG, GIF
    Media height 168 dp (medium) - dp (density-independent pixels) helps ensure media displays consistently across screen sizes

    URL requirements

    Image URLs must be publicly accessible or uploaded to Cheetah Digital
    File names

    The file names can't contain any spaces, dashes, or special characters (except _underscores).

    The file names and their storage folder names will be saved and displayed only as lower case, even if they contain upper case when uploaded.

    Also, the file extensions should be in lowercase.

    The lower case names will be rendered in the URL of the hosted items.

    Best practices

    • If your image doesn’t match the required specifications, the message carrier partners will automatically center and crop it.
    • Use high-resolution images optimized for mobile viewing
    • Avoid placing critical text near image edges, as some devices may crop images differently
    • Use visuals that clearly support the message goal

Step 5: Add a URL Redirect button to the card

  1. In the Suggested Reply Button section, click + Add Button. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Button Title: Show me the deals
    • Action Type: URL Redirect
    • URL: paste your deals page URL

  4. Click Save. The button is now attached to the rich card.

Refer to RCS Message Types and Best Practices for specifications and best practices.

Step 6: Add your second button

  1. In the Suggested Reply Button section, click + Add Button. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Button Title: Not today - Main Website
    • Action Type: URL Redirect
    • URL: paste your web site URL

  4. Click Save. The button is now attached to the richl card.

Step 7: Add Reply Chips

You can also add reply chips to your RCS message to display common information across your rich cards. The chips are similar to your reply buttons in the card, but they are appear outside the card and shown commonly below the rich card.

Note: Android devices display chips below the rich card while iOS devices can display chips either below or part of the rich card.

  1. In the Reply Chips section, click + Add Chip. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Chip Title: Website
    • Action Type: URL Redirect
    • URL: paste your deals page URL

  4. Click Save. The chip is now attached to the RCS message.

Refer to RCS Message Types and Best Practices for specifications and best practices.

Step 8: Review the preview and conversation flow

As you add cards and buttons:

  • the preview panel updates to show how the rich card will appear to users
  • the Conversation Flow panel on the left side of the screen, updates to show how users can interact with the campaign

Explore the feature gallery here to understand how the content appears in Android and iOS devices.

Review the card and buttons carefully to confirm:

  • titles are clear
  • descriptions are concise
  • each button links to the correct page

Step 9: Save the rich message

When your card is complete, click Apply and Close.

This saves the Rich RCS message and returns you to the Content tab of the Campaign.

Step 10: Add SMS fallback content

In the SMS Fallback Message field, enter fallback text for users who are unable to receive RCS messages.