Introduction to Site

Site enables personalization of websites through visitor tracking (using tags), generating profiles (based on views) and enriching your customer database (export). This data can be turned into actionable data through personalized online offers and close follow-up of these offers via automated re-targeting scenarios.

Please use the Jump to section menu on the right to quickly locate a video.

1. Welcome to Site

This course gives a broad overview of Site and introduces the concepts of identified and unidentified visitors, tracking their behavior with Tags and Segments, and targeting them with Offers.

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2. What is the Site User Interface

This course explains the Site user interface and introduces you to working with the application.

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3. Business Considerations

This course introduces key topics to consider when determining what data Site should provide for your business.

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4. How Site Identifies Visitors

Learn how Site identifies visitors, and how it manages data when an unidentified visitor becomes identified.

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5. Prompt Anonymous Visitors to Create an Account

Learn how to set up an Offer in Site to encourage unidentified visitors to sign up for a newsletter.

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6. Offer a Website Discount

See how to create Tags, Segments, and Offers that present discounts to certain visitor groups based on tracking results.

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7. Start Tracking with Site

Understand Universes in Site and how to integrate tracking code on your website.

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8. Placements on Your Website

Learn how to configure Placements on your website to display Offers to specific visitor Segments.

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9. Reporting: Visitor Insights

Learn how Visitor Insights help marketers analyze visitor activities, fine-tune segments, and optimize engagement strategies.

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10. Retargeting Abandoned Carts

Learn to configure an abandoned cart flow, create pop-up offers, and build a Custom Journey with email retargeting in Selligent by Zeta.