Setting up a New Sending Domain

A sending domain is the portion after the @ within your full sending address. Example: test@example.com. In this case example.com is the sending domain.

In order to be compliant with ISP Bulk Sender Guidelines and get mail delivered, there are a number of steps that must be followed before mailing from a new sending domain.

Steps Required

1. DNS Set Up
   1. SPF
   2. DKIM
   3. DMARC
   4. Domain Alignment
   5. Gmail Postmaster
   6. Yahoo FBL
2. Ramp Up Plan
   1. Ramp is determined by send volume, send cadence, and other factors the deliverability team will review in detail to make a custom plan

If you plan on using a new sending domain, please reach out for Sailthru to kick off the process. If you plan on using a domain that is in your account, but not currently in use, please reach out to Sailthru to check if DNS is set up and for a ramp plan. Domains that have DNS set up, but have not been in use do require a new ramp plan.