Release Notes October 01, 2026

Compliance Region for Consent-based Email Open Tracking

Available to all customers

Background

Recent European data protection developments, particularly guidance issued by France's CNIL (effective July 14, 2026) and Italy's Garante (effective October 28, 2026), with other regulators expected to adopt a similar approach, have prompted many brands and ESPs to reassess their consent management practices and use of email tracking pixels.

What's New

We’re updating how Sailthru supports email open tracking consent and introducing a new Compliance Region setting to give you more control over how tracking is handled when a subscriber has not provided a consent preference.

For example, if you select France as a Compliance Region for your account, and:

• A subscriber's Compliance Region is France and tracking consent is unknown → Email open tracking is suppressed

• A subscriber's Compliance Region is United States (or any country but France) and tracking consent is unknown → Email open tracking is included

Note: Customers must request account configuration through their Sailthru CSM in order to utilize this functionality.

See full documentation on Compliance Region.