Working with Tiers

Many loyalty programs use membership Tiers to organize their Members into a hierarchy based on defined criteria, such as total purchases or Metrics earned. Tiers are often used to incentivize Members to engage with your loyalty program by offering better rewards or increased discounts at higher Tiers. Tiers also provide a convenient way of segmenting your audience, as you can quickly create Segments that target a specific Tier, and customize the message, content, and discounts to the Members in that Tier.

Tiers don't have to be visible to your Members. Some loyalty programs use Tiers behind the scenes, simply as a way to automatically trigger special offers or discounts at specified thresholds.

A Member's current Tier status is calculated whenever the platform records an Activity (of any type) for that Member.

A Tier Scheme contains a set of Tiers, ranked from lowest to highest. The requirements needed for a Member to attain a given Tier are expressed as Tier Rules.

Optionally, the Loyalty platform allows you to assign a Reward to a Tier. When a Member attains that Tier, the platform automatically assigns them the Reward.

Define the Tiers in a Tier Scheme Edit a Tier within a Tier Scheme Assign a Reward to a Tier