Getting Started with Places

Within the Loyalty platform, Places represent geographical locations that are of interest to your brand, such as stores, restaurants, or kiosks. A Place is defined using a street address. When you create a Place and enter its street address, the platform automatically tags the Place with latitude and longitude coordinates retrieved from Google Maps.

A Place includes information about the location, such as its address, hours of operation, contact information, and links. You can also associate a Place with a client-defined identifier, such as a store number. This identifier is stored within Loyalty in an Attribute called the Place Integration ID.

Places are used through the platform, including the following: 

  • Select one or more Places to determine a Member's eligibility for Offers, Challenges, Punch Cards, Rewards, or Badges. For example, you could limit the use of an Offer to purchases made only at a specific store location.

  • Allow a Member to identify a specific Place as their "preferred location." The Place Integration ID for their preferred Place is then stored as part of the Member's Profile, which enables location-based targeting. For example, you could target Members with messages about special store events or discounts at their preferred location.

  • In conjunction with Mobile Wallet Passes, use geofencing to trigger a notification on a Member's mobile device when they physically approach a Place. See the Wallet Pass iOS Geofencing Guide for more information.

  • If you have an app for your loyalty program, display a list of nearby store locations within the app.

  • Sales transactions (referred to as Orders within the Loyalty platform) use the Place Integration ID as part of the Order's unique identifier, which allows you to quickly see where a purchase took place.

Exports

Loyalty supports both Standard Exports and Advanced Exports for exporting Places.

Imports

Loyalty supports both Standard Imports and Advanced Imports for importing Places:

Access

The Places screen is used to view, create, and manage the Places in your loyalty program. To access the Places screen, select Admin from the top navigation bar, then select Locations > Places from the side navigation menu.

For more details on how to search for a Place, see Search for a Place.

Create a Place Configure a Place Publish a Place